Letting Go of the Words, Janice (Ginny) Redish
The 2nd edition of Letting Go of the Words is now available!
- Updated guidelines with many new examples, including some from mobile sites and apps
- New material on content strategy, search engine optimization (SEO), accessibility, and usability testing
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks, reading only what we need. We are all too busy to read much whether we are on a mobile, tablet, laptop, or desktop computer. We want to navigate or search quickly and easily because we’ve really come for the content.
Letting Go of the Words, 2nd edition, is about creating great content for web sites, mobile apps, and social media by thinking of content as conversation. In the new Letting Go of the Words, you’ll find lots of easy-to-read guidelines for having great online conversations with your site visitors.
The 2nd edition of Letting Go of the Words offers strategy, process, and tactics for creating or revising content for web sites and apps. It helps you plan, organize, design, write, revise, and test content that will make your site visitors come back again and again.
- Full-color throughout
- Clearly explained guidelines
- Examples throughout from actual web sites
- Easy-to-read style with many “befores” and “afters”
- Case studies showing how designers, writers, and developers improved web sites
Table of Contents
Introducing Letting Go of the Words
Content! Content! Content! (pdf, 3 Mb)
Planning: Purposes, Personas, Conversations
Interlude: Content Strategy
Designing for Easy Use
Starting Well: Home Pages
Getting There: Pathway Pages
Breaking up and Organizing Content
Focusing on Conversations and Key Messages (pdf, 7 Mb)
Interlude: Finding Marketing Moments
Announcing Your Topic with a Clear Headline
Including Useful Headings
Interlude: The New Life of Press Releases
Tuning Up Your Sentences
Using Lists and Tables
Interlude: Legal Information Can Be Clear
Writing Meaningful Links
Using Illustrations Effectively
Getting from Draft to Final Web Pages
Interlude: Creating an Organic Style Guide
Test! Test! Test!
For More Information – A Bibliography
Index of Web Sites Shown as Examples
About Ginny Redish