Category Archives: Eyetracking

Home »  Eyetracking

F-Shaped Pattern For Reading Web Content

On julio 23, 2013, Posted by , In Eyetracking,UX Design, With Comentarios desactivados

Summary: Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. F for fast. That’s how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words in a pattern that’s…

How People Read on the Web: The Eyetracking Evidence

On julio 23, 2013, Posted by , In Eyetracking,UX Design, With Comentarios desactivados

We observed more than 300 people use hundreds of different websites (equaling 1.5 million fixations — or “looks” and recordings that comprise more than 300 GB of data). This 355-page report offers 83 recommendations for web writing and content layout, plus 102 detailed findings about how people read on the…